Techky's Growth Story: A Look Back Through The Years
TECHKY TIMELINE: THEN 'TIL NOW
The 3rd year is the charm, literally! Techky Apparel, ran by my husband and I (check out our ‘About Us’ page on our website), will be celebrating our 3rd birthday this year on July 1st! OMG! So many people have been on this journey with us from 2020 until present day but a lot of people don’t know how it all began. This Techky timeline will take you on a quick, fast & informative ride through the hands of time of our brand.
-Opened early access pre-launch & created Techky Apparel Instagram page
-Sent out exclusive emails to subscribers who received passcode to access merch BEFORE store officially opened
-Started mini-series “Making the Brand” on Instagram TV (before reels even existed)
-Pre-launch was LIT so decided to open our e-commerce store on July 1st instead of July 15th
-Added embroidered snapback hats to our merch line up/lookbook
-Created Techky Apparel Twitter page (currently still learning this platform)
-Co-Founder (that’s meee) celebrated 30th birthday
-Introduced embroidered t-shirt designs
-First blog feature on My Savvy Life by Stephanie Carls
-Welcomed joggers as a part of the Techky lookbook (because we were only going to be a t-shirts shop)
-Created exclusive line for breast cancer awareness to be donated to Susan G. Komen Foundation
-Hosted very FIRST giveaway
-Had our FIRST Black Friday Sale
-Closed out our first 6 months of success & planned for the New Year
-Got our first 400 IG followers
-Dropped our bestselling V-Day collection
-Started doing our own photography & elevating our content
-Techky Mission: Representation of Many collection dropped
-Featured in Voyage ATL (article found in the ‘press’ section on website)
-Gained over 500 followers to the Techky tribe
-Had our FIRST pop-up shop in ATL
-Attended Plantlanta at Oakley Elementary & gave the students some tech knowledge
-Techky Apparel turned 1-year-old on July 1st, yay!
-Launched our bestselling collection ‘No Signal’ with shorts added to the Techky catalogue
-Featured in ShoutOut LA (found in ‘press’ section on website)
-Dropped bestselling collection Certified Tech Lover (inspired by Drake Certified Lover Boy)
-Attended Black Future Weekend tech meetup and got some of our t-shirts in the hands of CNN contributor Van Jones, Wild-N-Out comedian Emanuel Hudson, ATL Housewives & tech baddie Tanya & more!
-Gained 1,000 IG followers
-New bookbags added to Techky catalogue
-Dropped Icey & Black tie hoodie with sweatpants collection
-Started Techky Topics Blog
-Ended 2021 with Cheers to the New Year virtual invitation only party for Techky supporters to hang out, play virtual games, pop some bubbly & chat with Techky Founders (my husband and I)
-Featured in Printful’s Small Business segment on their IG page
-Launched original Techky wall art for Home & Office collection on website
-Attended Plantlanta for a 2nd year of fun & all things Techky with the students at Oakley Elementary
-Launched super dope Hype beast style with matching set TECH WRLD collection in new colorways
-Techky Apparel 2nd year ANNIVERSARY!
-Designed & launched Equality for Women in Tech (and STEM) collection w/proceeds going toward W.I.T (Women In Technology- a nonprofit empowering girls & women to excel in S.T.E.A.M)
-Re-stocked bestselling CTL (Certified Tech Lover) but in its new & improved beefy tee version
-Dropped upgraded version of Techky EST 2020 hoodie collection by adding embroidery with stitched Techky logo on right sleeve wrist AND dropped 6 new color combos. The collection name was also changed to Techky Signature because it’s the brand name on the design with year Techky Apparel started
-Techky Signature collection became one of our top 5 bestsellers too!
-Spent time with family and recuperated for the New Year 2023!
And it does NOT stop there because 2023 will be our year of evolving, collaborating & community outreach. We have sooo many ideas and plans so God willing we will accomplish them all! With your help and support we can get even further so THANK YOU for reading this entire blog & for reposting our content, purchasing, and even whispering our name in private settings.
For collabs, blog topic suggestions, or questions send all inquiries and information to our email firstname.lastname@example.org or email@example.com.
Meet the author:
Kenau Victor, Co-Founder of Techky Apparel Brand, LLC and a tech enthusiast
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